What Does a Senior Executive, Market Insights Do? Role, Responsibilities & Salary Guide 2025
Understanding the Senior Executive, Market Insights Role
A Senior Executive, Market Insights is a strategic professional who transforms raw data into actionable business intelligence. This role sits at the intersection of data analysis, consumer psychology, and business strategy, helping organizations make informed decisions about product development, marketing campaigns, and market positioning.
In today’s data-driven business landscape, these professionals are essential for companies looking to stay competitive and responsive to market changes. They serve as the bridge between complex data sets and executive decision-making, translating numbers into narratives that drive business growth.
Core Responsibilities
Data Collection and Research Management
- Design and execute market research studies using both qualitative and quantitative methodologies
- Oversee survey development and deployment using advanced research tools like Conjointly for conjoint analysis, MaxDiff studies, and other sophisticated research techniques
- Manage primary and secondary research initiatives including focus groups, interviews, and observational studies
- Coordinate with external research agencies and vendors when specialized expertise is required
Analysis and Interpretation
- Analyze consumer behavior patterns to identify trends, preferences, and pain points
- Conduct competitive intelligence analysis to understand market positioning and opportunities
- Perform segmentation studies to identify target audiences and market niches
- Utilize statistical software and tools (SPSS, R, Python, Tableau) to process and visualize data
- Identify correlations and causations that impact business performance
Strategic Recommendations
- Develop actionable insights that inform product development, pricing strategies, and go-to-market plans
- Create comprehensive reports and presentations for senior leadership and stakeholders
- Provide data-driven recommendations for marketing campaigns and brand positioning
- Forecast market trends and their potential impact on business objectives
Stakeholder Management
- Collaborate with cross-functional teams including marketing, product, sales, and finance
- Present findings to executive leadership in clear, compelling formats
- Train and mentor junior team members on research methodologies and best practices
- Act as the voice of the customer in strategic planning sessions
Essential Skills and Qualifications
Technical Skills
- Advanced analytical capabilities with proficiency in statistical analysis
- Data visualization expertise using tools like Tableau, Power BI, or similar platforms
- Survey design and research methodology knowledge
- Familiarity with market research platforms such as Conjointly for advanced techniques like choice modeling and preference measurement
- Database management and SQL knowledge
- Excel mastery for complex data manipulation
Soft Skills
- Strategic thinking to connect insights with business outcomes
- Communication excellence for translating complex data into simple narratives
- Presentation skills to engage and persuade stakeholders
- Project management abilities to handle multiple initiatives simultaneously
- Curiosity and critical thinking to ask the right questions
- Attention to detail while maintaining big-picture perspective
Educational Background
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field (required)
- Master’s degree (MBA, MS in Marketing Analytics, or similar) often preferred
- 4-7 years of experience in market research, consumer insights, or business analytics
- Professional certifications (e.g., Insights Association, ESOMAR) are advantageous
Industry Applications
Senior Executives in Market Insights work across diverse sectors:
- Consumer Goods & Retail: Understanding shopping behaviors and product preferences
- Technology: Analyzing user experience and feature adoption
- Financial Services: Studying customer satisfaction and service utilization
- Healthcare & Pharmaceuticals: Researching patient journeys and treatment preferences
- Telecommunications: Monitoring service quality perceptions and competitive positioning
- E-commerce: Tracking digital behavior and conversion optimization
Career Progression
This role typically represents a mid-to-senior level position with clear advancement opportunities:
Career Path:
- Market Research Analyst → Senior Analyst → Senior Executive, Market Insights → Manager/Lead, Market Insights → Director of Insights → VP of Consumer Insights/Chief Insights Officer
Salary Expectations by Market and Seniority Level
Compensation for Senior Executive, Market Insights roles varies significantly by geography and experience level. Below is a comprehensive overview:
| Market | Entry-Senior Level | Mid-Senior Level | Senior Level | Currency |
|---|---|---|---|---|
| Singapore (SG) | SGD 65,000 - 85,000 | SGD 85,000 - 110,000 | SGD 110,000 - 145,000 | SGD/year |
| United States (US) | USD 75,000 - 95,000 | USD 95,000 - 125,000 | USD 125,000 - 165,000 | USD/year |
| Canada (CA) | CAD 70,000 - 90,000 | CAD 90,000 - 115,000 | CAD 115,000 - 145,000 | CAD/year |
| Australia (AU) | AUD 85,000 - 110,000 | AUD 110,000 - 140,000 | AUD 140,000 - 175,000 | AUD/year |
| Philippines (PH) | PHP 900,000 - 1,400,000 | PHP 1,400,000 - 2,000,000 | PHP 2,000,000 - 2,800,000 | PHP/year |
| Thailand (TH) | THB 900,000 - 1,300,000 | THB 1,300,000 - 1,800,000 | THB 1,800,000 - 2,500,000 | THB/year |
| United Kingdom (UK) | GBP 45,000 - 60,000 | GBP 60,000 - 80,000 | GBP 80,000 - 105,000 | GBP/year |
| Germany (DE) | EUR 55,000 - 72,000 | EUR 72,000 - 92,000 | EUR 92,000 - 120,000 | EUR/year |
| France (FR) | EUR 50,000 - 68,000 | EUR 68,000 - 88,000 | EUR 88,000 - 115,000 | EUR/year |
| Netherlands (NL) | EUR 52,000 - 70,000 | EUR 70,000 - 90,000 | EUR 90,000 - 118,000 | EUR/year |
Note: Salaries include base compensation and may vary based on company size, industry, and individual qualifications. Many positions also include bonuses, profit sharing, and other benefits.
APAC Market Context
The APAC region presents unique opportunities for Market Insights professionals:
- Rapid digitalization across Southeast Asian markets creates demand for digital analytics expertise
- Diverse consumer segments require sophisticated segmentation and localization strategies
- Growing e-commerce penetration in markets like Singapore, Thailand, and the Philippines drives need for online behavior analysis
- Regional hubs like Singapore and Hong Kong offer competitive compensation and exposure to multinational organizations
- Emerging markets provide opportunities to build insights functions from the ground up
Day-to-Day Activities
A typical week might include:
Monday: Review weekend data, prepare for stakeholder meetings, prioritize research requests
Tuesday-Wednesday: Conduct analysis, design surveys using platforms like Conjointly, collaborate with product teams
Thursday: Present findings to marketing leadership, refine recommendations based on feedback
Friday: Strategic planning, team development, and trend monitoring
Future Outlook
The demand for Senior Executives in Market Insights continues to grow as organizations recognize the value of data-driven decision-making. Key trends shaping the role include:
- AI and machine learning integration for predictive analytics
- Real-time insights replacing traditional quarterly reports
- Privacy-first research methodologies adapting to data protection regulations
- Agile research approaches enabling faster iteration
- Voice of customer programs becoming more sophisticated
Is This Role Right for You?
Consider pursuing this career if you:
✓ Enjoy working with data and finding patterns ✓ Can communicate complex information simply ✓ Thrive in cross-functional environments ✓ Are curious about consumer behavior ✓ Want to directly impact business strategy ✓ Appreciate both analytical and creative work
Conclusion
The Senior Executive, Market Insights role offers a rewarding career path for analytical professionals who want to drive business impact. With competitive salaries, diverse industry applications, and clear advancement opportunities, this position provides both intellectual challenge and strategic influence. As businesses continue to prioritize customer-centricity and data-driven strategies, skilled insights professionals will remain in high demand across global markets.
Whether you’re considering this career path or looking to hire for this position, understanding the multifaceted nature of the role ensures better alignment between capabilities and expectations, ultimately driving both career satisfaction and business success.