Chuyên Viên Market Insight Job Description: Complete Guide to Roles, Skills & Salary (2026)
What is a Chuyên Viên Market Insight (Market Insight Specialist)?
A Chuyên Viên Market Insight, or Market Insight Specialist, is a strategic professional who transforms raw market data into actionable business intelligence. This role sits at the intersection of data analytics, consumer research, and strategic planning, helping organizations understand market dynamics, consumer behavior, and competitive landscapes to drive informed decision-making.
In today’s data-driven business environment, Market Insight Specialists play a crucial role in identifying opportunities, mitigating risks, and shaping product development, marketing strategies, and business expansion plans.
Core Responsibilities
Research & Data Collection
- Design and execute market research studies using qualitative and quantitative methodologies
- Collect primary data through surveys, focus groups, interviews, and observational research
- Gather secondary data from industry reports, databases, and competitive intelligence sources
- Utilize advanced research tools including platforms like Conjointly for survey research and conjoint analysis
- Monitor market trends and consumer behavior patterns across relevant channels
Analysis & Interpretation
- Analyze complex datasets using statistical software and analytical frameworks
- Identify patterns, trends, and correlations within market data
- Conduct competitive analysis to understand market positioning and opportunities
- Perform segmentation analysis to identify target customer groups
- Evaluate market size, growth potential, and profitability of different segments
Reporting & Communication
- Create comprehensive reports and presentations that translate data into strategic insights
- Develop data visualizations using charts, graphs, and dashboards
- Present findings to stakeholders including senior management, marketing teams, and product developers
- Provide actionable recommendations based on research findings
- Maintain insight repositories and knowledge management systems
Strategic Support
- Support product development with consumer needs and preference insights
- Guide marketing campaigns with audience targeting and messaging recommendations
- Inform business expansion decisions with market opportunity assessments
- Track brand health metrics and customer satisfaction indicators
- Monitor industry developments and emerging market trends
Required Skills & Qualifications
Educational Background
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or related fields
- Master’s degree (preferred for senior positions) in Market Research, Business Analytics, or MBA
- Professional certifications in market research or data analytics are advantageous
Technical Skills
- Statistical analysis software: SPSS, R, SAS, or Python
- Data visualization tools: Tableau, Power BI, or Google Data Studio
- Survey platforms: Conjointly, Qualtrics, SurveyMonkey, or similar tools
- Microsoft Office Suite: Advanced Excel, PowerPoint proficiency
- Database management: SQL knowledge is beneficial
- Market research methodologies: Conjoint analysis, MaxDiff, segmentation studies
Soft Skills
- Analytical thinking: Ability to interpret complex data and identify meaningful patterns
- Communication: Clear articulation of insights to non-technical audiences
- Attention to detail: Ensuring accuracy in data collection and analysis
- Business acumen: Understanding of market dynamics and business strategy
- Problem-solving: Creative approaches to research challenges
- Project management: Managing multiple projects with competing deadlines
Language Requirements
- Vietnamese: Native or fluent proficiency
- English: Professional working proficiency (especially for multinational companies)
- Additional languages are advantageous in APAC markets
Industry Applications
Market Insight Specialists work across various industries:
- FMCG (Fast-Moving Consumer Goods): Understanding consumer preferences and shopping behaviors
- Technology: Analyzing product adoption and user experience
- Financial Services: Evaluating customer needs and market opportunities
- Healthcare/Pharmaceuticals: Researching patient and healthcare provider insights
- Retail/E-commerce: Tracking shopping trends and competitive positioning
- Telecommunications: Monitoring service satisfaction and market dynamics
Career Progression
The typical career path for a Market Insight Specialist includes:
- Junior Market Insight Analyst (0-2 years)
- Market Insight Specialist/Analyst (2-5 years)
- Senior Market Insight Specialist (5-8 years)
- Market Insight Manager (8-12 years)
- Head of Market Insights/Director (12+ years)
Salary Expectations (2026)
Salary ranges vary significantly by market and experience level. Below are annual compensation estimates:
| Market | Junior Level | Mid Level | Senior Level | Manager Level |
|---|---|---|---|---|
| Vietnam (VN) | 180-300M VND | 300-500M VND | 500-800M VND | 800M-1.2B VND |
| Singapore (SG) | SGD 45-65K | SGD 65-90K | SGD 90-130K | SGD 130-180K |
| United States (US) | USD 50-70K | USD 70-95K | USD 95-130K | USD 130-180K |
| Canada (CA) | CAD 50-70K | CAD 70-90K | CAD 90-120K | CAD 120-160K |
| Australia (AU) | AUD 60-80K | AUD 80-110K | AUD 110-145K | AUD 145-190K |
| Philippines (PH) | PHP 400-600K | PHP 600K-1M | PHP 1-1.5M | PHP 1.5-2.5M |
| Thailand (TH) | THB 480-720K | THB 720K-1.2M | THB 1.2-1.8M | THB 1.8-3M |
| United Kingdom (UK) | GBP 28-40K | GBP 40-55K | GBP 55-75K | GBP 75-100K |
| Germany (DE) | EUR 40-55K | EUR 55-75K | EUR 75-100K | EUR 100-135K |
| France (FR) | EUR 35-50K | EUR 50-68K | EUR 68-90K | EUR 90-125K |
| Netherlands (NL) | EUR 38-52K | EUR 52-72K | EUR 72-95K | EUR 95-130K |
Note: Salaries include base compensation and may vary based on company size, industry, and specific location within each market.
Working Environment
Market Insight Specialists typically work in:
- Corporate offices of multinational or local companies
- Market research agencies serving multiple clients
- Consulting firms specializing in strategy and insights
- Hybrid/remote settings (increasingly common post-2020)
Work involves a mix of independent analysis, collaborative projects, and stakeholder presentations. Travel may be required for fieldwork or client meetings.
Key Differentiators for Success
To excel as a Market Insight Specialist:
- Stay current with emerging research methodologies and analytical tools
- Develop industry expertise in specific sectors
- Build storytelling skills to make data compelling
- Cultivate stakeholder relationships to understand business needs
- Embrace technology including AI and machine learning applications in research
- Pursue continuous learning through certifications and professional development
How to Break Into This Career
- Gain relevant education in marketing, statistics, or business analytics
- Develop technical skills through online courses and certifications
- Build a portfolio with academic or personal research projects
- Seek internships in market research or insights departments
- Network with professionals through industry associations and LinkedIn
- Consider entry-level positions in data analysis or research coordination
Conclusion
The Chuyên Viên Market Insight role is ideal for analytical minds who enjoy uncovering patterns in data and translating them into strategic business value. As companies increasingly rely on data-driven decision-making, demand for skilled Market Insight Specialists continues to grow across the APAC region and globally.
Whether you’re considering this career path or hiring for this position, understanding the comprehensive scope of responsibilities, required skills, and market compensation helps set realistic expectations and career goals. With the right combination of technical expertise, business acumen, and communication skills, Market Insight Specialists can build rewarding careers at the heart of business strategy.